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Both serif and sans-serif fonts have gained popularity in both the typography world and the general public. Not only are they used all around the world, but arguably the most recognizable font out there. This font family falls into four distinct categories, but modern serif fonts are commonly used by businesses looking to add a unique touch to their logo design.
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The History Behind Modern Serif Font
The modern serif font can be called the ancient font in the world of typography. This font has an origination link with roman lettering on stones. In the 18th-century, serif font branched one of the most elegant fonts named as didone, also known as modern serif. European designers design this font; this is the reason it has a Greek touch when in printing. The roman letters in this font were used to print in stones in ancient times, and those pieces are included in antiques now.
Modern Serif Font Features
The modern serif font is a set of thin and thick lines. The font has vertically stressed lines with delicate curves of letters, and the length of feet of the letter is also enough to make it readable and easy to write. This font is the classy font used in the printing of newspapers and articles. The font gives the feel of contemporary and straightforward writing at the same time. This is one of the modern serif font qualities, which makes it popular and swift to read.
Mostly this font is used in the printing business because, in small size, lower case, and all caps, they go the best with all. The flexibility ratio in this font is zero. All the letters written in this font are straight. In a single letter, a contrast of thick and thin lines can be seen quickly and give a classy feel.
The Different Types of Modern Serif Font
There are many trails and branches in the serif font family. Some are famous and known as a typeface, such as Bodoni and gothic typefaces. They are the specialized faces of serif font styles. There are so many styles invented from this font and now in the market of graphic designing with minor changes in writing.
What makes Serif Fonts Unique
This font still stands as a unique and classy one in the logo industry. Many of the world-class logos are in this font. The Bold and italic cut of this font makes it more captivating in symbols and precisely in headers. It can be called an all-rounder font; it can suit greeting cards, wedding invitation cards, brands’ logos, printing covers, flyers, and brochures.
Modern Serif Font in Branding
Many of the designers are contrasting this font with its one category or with a similar-looking font to sustain a feeling of class and uniqueness. You can use this font to address the audience of serious interests. The logos of this font are remembered for a long time. The Times Magazine is an example, so, if your logo or brand has a classy vibe, this is the most right font to e b used in logo making. Modern serif is used by designers when you are publishing your brand in magazines and newspapers.
Why Choose EQ Graphics?
The official equine artists EQ Graphics specialize in designing unique and original custom vector logos for horse businesses around the world. Our entire company is dedicated to creating authentic luxury horse logos and branding for all types of equestrian entrepreneurs while providing our customers with insightful marketing ideas and inspiration for growing your horse business. Whether your equine business is located in the United States or abroad, EQ’s hand-drawn line art and design styles are sought after internationally. Every detail from the fonts an artist chooses, to the colors of the final design is meticulously crafted to bring you the best possible brand identity.
EQ Graphics offers a highly personalized custom logo design service for entrepreneurs and small business owners who are seeking a creative modern serif font logo design that is fully hand drawn without the use of clipart, stock or logo maker software. Our professional artists are internationally recognized for their unique and creative logo design style. All of our designs are original, and because our logos are drawn entirely by hand, no two logos ever look alike.
The inspiration for our logo design comes from learning about your business, your audience and helping you craft a creative vision for your branding. We hope you enjoy a few examples from our modern serif font portfolio and we would love to help you create or refresh your brand identity.