When Carol Rey-Delfino approached us about designing a mule logo for her private donkey and mule farm, she wasn’t sure she would be taken seriously after looking through our portfolio filled with so many show barns and top level sporthorse competitors. She quickly came to learn that we take EVERYONE seriously and we absolutely LOVE donkeys and mules! We feel they are often one of the most overlooked and underappreciated of the equus species, and we completely understood how she felt about the cartoon mule clipart that floats around the internet depicting such angry and cartoonish animals – we feel the same way.
Donkeys and mules may be among the kindest and most intelligent creatures in the animal kingdom and we were honored to design a ‘Living Logo’ to showcase her beloved Beasley, the dressage mule, who made it all the way to the US Dressage Finals. She wanted her donkeys and mules to be represented with dignity, class and elegance and this was a task we handled with extreme care to ensure her beautiful Beasley was given the representation he deserves.