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Circle 8 Ranch located in Lexington, Kentucky has one aim: to empower all horse-lovers and enable them to own a racehorse of their own through their unique partnerships. They asked us to design a colorful racehorse logo with a bright purple to pink gradient that reflects a tone of accessibility along with their racing motto of “Adrenaline. Excitement. Thrills.” The abstract horse racing logo of Circle 8 Ranch was designed by incorporating the image of a modern, abstract Thoroughbred Racehorse in a circle to represent the number 8.