Custom Logo Design by EQ Graphics
Custom Logo Design by EQ Graphics
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Both serif and sans-serif fonts have gained popularity in both the typography world and the general public. Not only are they used all around the world, but arguably the most recognizable font out there. This font family falls into four distinct categories, but modern serif fonts are commonly used by businesses looking to add a unique touch to their logo design.

Join us on Instagram to follow our latest modern serif font logo designs and inspirations: www.Instagram.com/EqGraphics

The History Behind Modern Serif Font

The modern serif font can be called the ancient font in the world of typography. This font has an origination link with roman lettering on stones. In the 18th-century, serif font branched one of the most elegant fonts named as didone, also known as modern serif. European designers design this font; this is the reason it has a Greek touch when in printing. The roman letters in this font were used to print in stones in ancient times, and those pieces are included in antiques now.

Modern Serif Font Features

The modern serif font is a set of thin and thick lines. The font has vertically stressed lines with delicate curves of letters, and the length of feet of the letter is also enough to make it readable and easy to write. This font is the classy font used in the printing of newspapers and articles. The font gives the feel of contemporary and straightforward writing at the same time. This is one of the modern serif font qualities, which makes it popular and swift to read.

Mostly this font is used in the printing business because, in small size, lower case, and all caps, they go the best with all. The flexibility ratio in this font is zero. All the letters written in this font are straight. In a single letter, a contrast of thick and thin lines can be seen quickly and give a classy feel.

The Different Types of Modern Serif Font

There are many trails and branches in the serif font family. Some are famous and known as a typeface, such as Bodoni and gothic typefaces. They are the specialized faces of serif font styles. There are so many styles invented from this font and now in the market of graphic designing with minor changes in writing.

What makes Serif Fonts Unique

This font still stands as a unique and classy one in the logo industry. Many of the world-class logos are in this font. The Bold and italic cut of this font makes it more captivating in symbols and precisely in headers. It can be called an all-rounder font; it can suit greeting cards, wedding invitation cards, brands’ logos, printing covers, flyers, and brochures.

Modern Serif Font in Branding

Many of the designers are contrasting this font with its one category or with a similar-looking font to sustain a feeling of class and uniqueness. You can use this font to address the audience of serious interests. The logos of this font are remembered for a long time. The Times Magazine is an example, so, if your logo or brand has a classy vibe, this is the most right font to e b used in logo making. Modern serif is used by designers when you are publishing your brand in magazines and newspapers.

Why Choose EQ Graphics?

The official equine artists EQ Graphics specialize in designing unique and original custom vector logos for horse businesses around the world. Our entire company is dedicated to creating authentic luxury horse logos and branding for all types of equestrian entrepreneurs while providing our customers with insightful marketing ideas and inspiration for growing your horse business. Whether your equine business is located in the United States or abroad, EQ’s hand-drawn line art and design styles are sought after internationally. Every detail from the fonts an artist chooses, to the colors of the final design is meticulously crafted to bring you the best possible brand identity.

EQ Graphics offers a highly personalized custom logo design service for entrepreneurs and small business owners who are seeking a creative modern serif font logo design that is fully hand drawn without the use of clipart, stock or logo maker software. Our professional artists are internationally recognized for their unique and creative logo design style. All of our designs are original, and because our logos are drawn entirely by hand, no two logos ever look alike.

The inspiration for our logo design comes from learning about your business, your audience and helping you craft a creative vision for your branding. We hope you enjoy a few examples from our modern serif font portfolio and we would love to help you create or refresh your brand identity.

Arabian Horse Lineart in Gold Foil Letterhead on a Business Card
Arabian Horse Logos

Adiella Arabians Logo

Adiella Arabians is a small family owned and operated boutique Arabian breeder in Ohio. The name Adiella, means ‘Gift from God’ and the exquisite horses they are producing are certainly living...
Gorgeous Monogram Style Eventing Farm Logo Featuring Cross Country & Dressage Horse
Eventing Logos

Silvera Sporthorses Logo

Operating in the Pacific Northwest State of Oregon, Silvera Sport Horses specializes in training Warmbloods and OTTB’s for 3-Day Eventing, which makes them one of the few Eventing barns in the...
Art Deco Style Hunter/Jumper Logo
Hunter/Jumper Logos

Oak Hill Equestrian Logo

Oak Hill Equestrian is a Hunter/Jumper training facility and show barn located in the beautiful rolling hills outside of Lexington, Kentucky. This symmetrical d-ring snaffle bit training logo was designed with...
Versatile Hunter Jumper Logo That's Adaptable for Use on Various Branded Products
Hunter/Jumper Logos

Wilden’s Run Farm Logo

Wilden’s Run Farm is an upscale boarding and hunter/jumper facility in southern Vermont. Specializing in the training of both horse and rider bound for the A circuit, the facility employs a...
Hand Lettered Font Draws Eyes to Dressage Trainer's Custom Horse & Crown Logo Design
Sport Horse Logos

Crown Equine Partners Logo

Crown Equine Partners LLC specializes in the sale and training of upper level dressage horses, with emphasis being placed on pairing equestrians with the perfect equine partner for their unique goals....
Innovation Meets Tradition In This Hand Drawn Western Logo Featuring Regal Mustang
Mustang Horse Logos

Spur Ridge Logo

Typically when you think of the ‘cowboy life’, visions of cattle ranches and vast open spaces come to mind. ⁠But, this Wyoming horse logo was created for a very different western...
Bold Rocky Mountain Horse Silhouette Takes Center Ring in Custom Logo
Gaited Horse Logos

Gaited Equine Logo

Currently operating in Lexington, Kentucky, Gaited Equine offers a range for services associated with the breeding and training of all breeds of gaited horses with a specialty in Rocky Mountain Horses....
Elegant American Saddle Horse Logo Design
Saddlebred Logos

Paradise Ridge Stables Logo

This striking gold foil American Saddlebred horse art was designed in the image of the type of high quality Saddlebred horses that Paradise Ridge sells and exhibits. Aptly labeled “the peacock...
Elegant Foxhound & Sporthorse Logo Design for Professional Pet Sitting Business Cards
Thoroughbred Logos

The Loudoun Pet Sitting Company Logo

Pet sitting business cards don’t have to contain cartoon-like clipart graphics. Our artists created a sophisticated, professional pet sitting logo for The Loudoun Pet Sitting Company that exudes a luxury branding...
Stunning Bridleless Dressage Horse Performs Piaffe in Liberty Horse Trainer's Logo
Sweden Logo Design

Bjärkhults Gård Logo

Bjärkhults Gård is found in a quiet little village in Vena located in Hultsfreds municipality in Sweden. They specialize in bridleless classical dressage and liberty horsemanship. The Classical dressage inspired feminine...
Stunning Dressage Horse at the Piaffe Logo for Grand Prix Competitor
Denmark Logo Design

Mikala Münter Dressage Logo

Originally from Copenhagen, Denmark, Mikala Münter has been competing on the International FEI circuit for the United States since 2019 and currently resides in Wellington, Florida at the beautiful Bell Tower...
Rose gold vineyard logo design with a horse silhouette on a wine bottle label by EQ Graphics
Vineyard Logos

Long Valley Vineyards Logo

Nestled in the Highlands region of Eastern New Jersey, Long Valley Vineyards lets guests escape the city life and catch their breath in a gorgeous rural setting.  Sit back and sip...
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Design Style Tags

Abstract | Boho | Bold | Circle | Colorful | Copper Foil | Deco | Detailed | Diamond | Elegant | Feminine | Geometric | Gold Foil | Gradient | Integrated Font | Line Art | Living Logos | Luxury | Masculine | Minimalism | Modern | Monogram | Numbers | Powerful | Realism | Responsive | Silhouette | Silver Foil | Simple | Square | Symmetrical | Typographic | Vintage | Western

Embellishment Tags

Architecture | Arrow | Celtic Knot | Compass | Cowboy | Cowgirl | Crown | Cupola | Dogs | Dreamcatcher | Faith | Feathers | Flags | Flowers | Forest | Fox | Heart | Horse & Human | Horse & Rider | Horseshoe | Lasso | Laurel Wreath | Mare & Foal | Mountains | Native American | Nature | Patriotic | Pegasus | Rearing | Shield | Star | Sun | Trees | Two Horses | Water | Wave | Wind

Typography Tags

Bold Font | Brush Script | Classic Sans Serif | Classic Serif Font | Formal Script | Integrated Font | Mixed Font | Modern Sans Serif | Modern Script | Modern Serif | Monogram | Signature Style Script | Vintage | Western Font
Unique Logo Design for Animal Chiropractor Stands Out from the Crowd

On Point Animal Biomechanics Logo

Horse Racing Track Logo Design Inspiration Courtesy of Ruidoso Downs' Original Logo

Ruidoso Downs Race Track & Casino Logo

Striking Sporthorse Logo Design for Luxury Equestrian Facility & Wedding Venue

Morrow Estate Logo

Fancy Restaurant Logo Featuring Spirited Peruvian Paso Horse

D Paso Peruvian Cuisine Logo

Why Choose EQ?

Words can not express the level of passion we have for creating these logos, nor the connection we develop with the people behind the brands they represent. We do only one thing, and we strive to be the best in the world at the one thing we do.

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Most Recent Additions to Our Portfolio

Breed Type Shown True to Life in Custom Friesian Horse Logo
Friesian Horse Logos

Friesians of Redtail Mountain Logo

Stunning Reining Horse Logo for Quarter Horse Breeder
Reining Horse Logos

Willow Brook Ranch Logo

Fancy Restaurant Logo Featuring Spirited Peruvian Paso Horse
Gaited Horse Logos

D Paso Peruvian Cuisine Logo

Arabian Horse Lineart in Gold Foil Letterhead on a Business Card
Arabian Horse Logos

Adiella Arabians Logo

Western Style Vintage Typography Steals Show In Apparel Retailer's Custom Logo
Apparel Company Logos

Rowdy Cowgirl Logo

Custom Logo Design by EQ Graphics
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