Custom Logo Design by EQ Graphics
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Rowdy Cowgirl Logo
Last updated:January 22, 2023
Old West Typeface Adds Character to Western Lifestyle Apparel Brand's Original Logo
Vintage Quarter Horse Illustration Graces Old Fashioned Typography Logo
Take Your Branding to the Next Level With Custom Hand Lettered Fonts In Your Logo
Vintage Brand Identity Achieved With Hand Lettered Western Typography
Vintage Typography Logo Adds Retro Western Flair to Ranch Lifestyle Apparel
Western Typeface Completes Retro Aesthetic of Clothing Line Logo Design
Hand Lettered Old West Typography Logo Appeals to Buyers of Western Lifestyle Apparel
Retro Western Typography Adds Vintage Flair to Cowgirl Apparel Company's Logo
Western Lifestyle Retailer's Old West Inspired Vintage Logo
Cowgirl Lifestyle Clothing Company's Stunning Old West Style Retro Logo Design
Quarter Horse Silhouette & Old West Letterpress Font Add Retro Flair to Custom Logo
Retro Western Typography Is Focal Point of Western Lifestyle Brand's Original Logo
Hand Lettered Vintage Western Typography Makes Original Logo One of a Kind

Rowdy Cowgirl is an online retailer that caters to the girls who know how to back a gooseneck trailer, spend their weekends at the rodeo, ride their horses like they stole them, and dream of living the ranch life. Their free-spirited gift and apparel line is designed for ladies that love living the cowgirl lifestyle.

Vintage typography is the star of this western inspired logo design. We created a hand lettered vintage letterpress style font for this custom logo, complete with classic retro style accents seen in Old West signage. The silhouette bust of a proud American Quarter Horse with a lush mane and forelock adorns the top corner of this unique business logo. Care was taken by our artists to create art that would appeal to Rowdy Cowgirl’s audience and make a chic addition to t-shirts, hats, and decals both for advertising and retail resale.

Hand Lettered Vintage Western Style Logo Design

Vintage Typography Brings Old West Style to Rodeo Fashion Retailer

Jeri Lynne Berg had a dream of creating a western lifestyle apparel and accessory business. In 2020 her ideas came alive with the creation of Rowdy Cowgirl. A self proclaimed “jeans and t-shirt kind of girl,” this horse lover wanted to create casual apparel that would appeal to ladies like herself that were living the ranch or cowgirl lifestyle. She notes that she has always had an entrepreneurial spirit, and her personal motto is, “Never give up. Always follow your dreams!”

Rowdy Cowgirl is an online retailer that sells t-shirts, sweatshirts, and baseball caps with quips about rodeo and ranch life. The lighthearted western style designs will appeal to women living life on the rodeo or horse show circuit, as well as free-spirited ladies with a touch of wanderlust in the blood. 

Western style apparel is as hot as ever in the United States, with items like graphic t-shirts and sweatshirts in high demand for casual wear among women and men whose work and play can take place in extreme weather conditions and messy environments. 

Vintage Typography Created With Inspiration From Letterpress Printing

There is a rich history behind the standard “Old West” style typography that many of us associate with the lettering on saloon windows, Wild West show playbills, wanted posters, and so on. This vintage typography is generally collectively grouped in the Tuscan family. “Tuscan” is a broad term for a variety of highly ornamented lettering styles. The Tuscan style is characterized by branched serifs, chiseled/wedged/rounded, etc stroke terminations, as well as other forms of ornamentation such as shadows and fills. Much of this typography contains ornamentation inside the lettering, and is derived from Roman style. The first Tuscans created as wood type actually came from the United States. 

In the days of the Old West, this vintage typography was always hand lettered by individuals, so styles are subject to variances while collectively maintaining the same aesthetic. Today, Tuscan style fonts continue to be a popular choice in graphic design when a business wants to create a vintage aesthetic in their branding. These letterpress fonts are popular among western apparel and boot retailers, alcohol and spirits brands, equine related businesses, and more.

Letterpress printing was invented by Johannes Guttenburg in the mid-15th century and was the industry standard into the 19th century. This hand set type has become increasingly popular again in today’s world thanks in part to its use in Martha Stewart’s magazine. Today, letterpress printing is used on greetings cards, fine stationery, invitations, and limited edition books. The items that it is used on are generally reserved for very upscale uses or in instances when an authentic look is desired.

Hand Lettered Vintage Typography Graces Cowgirl Lifestyle Apparel Retailer’s Custom Logo

When we spoke with Jeri Lynne during our brainstorming session, we focused on gathering ideas about who her ideal customer is, what her brand mission is, and the nature of the products she sells in her online store. After learning that Rowdy Cowgirl is aimed toward women who are entrenched in rodeo, ranch, and/or cowgirl lifestyles, we got to work creating a custom vintage typography logo design that would not only give potential customers an idea at a glance what the brand was all about but that would also be appealing on retail items. 

The highlight of this unique logo design is hand lettered vintage typography in traditional Old West style. We loved the vintage aesthetic this font inspired within the design, and the retro feel is wildly popular among young women in the rodeo world. The vintage typography is truly art itself, so the addition of an American Quarter Horse silhouette in the upper corner was a minimalistic embellishment. The gorgeous vector style horse has the classic ranch horse appearance with a flowing mane and forelock. This stunning vintage logo design will look amazing on apparel in a variety of colors, as well as on stickers and decals, business cards, and other correspondence the company may need to send out.


Whether you’re drawn to our signature line art style or something a little out of the ordinary, we would love to create a custom logo design for your equestrian business. Visit www.EqGraphics.com to schedule your design consultation at no cost, or visit us on Instagram @EqGraphics for inspiration and equine motivation. 

Cowgirl Lifestyle Apparel Company's Custom Logo Complete With Vintage Color Palette
Hand Lettered Vintage Typography Adds Western Flair to Retro Style Apparel Logo
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Design Style Tags

Abstract | Boho | Bold | Circle | Colorful | Copper Foil | Deco | Detailed | Diamond | Elegant | Feminine | Geometric | Gold Foil | Gradient | Integrated Font | Line Art | Living Logos | Luxury | Masculine | Minimalism | Modern | Monogram | Numbers | Powerful | Realism | Responsive | Silhouette | Silver Foil | Simple | Square | Symmetrical | Typographic | Vintage | Western

Embellishment Tags

Architecture | Arrow | Celtic Knot | Compass | Cowboy | Cowgirl | Crown | Cupola | Dogs | Dreamcatcher | Faith | Feathers | Flags | Flowers | Forest | Fox | Heart | Horse & Human | Horse & Rider | Horseshoe | Lasso | Laurel Wreath | Mare & Foal | Mountains | Native American | Nature | Patriotic | Pegasus | Rearing | Shield | Star | Sun | Trees | Two Horses | Water | Wave | Wind

Typography Tags

Bold Font | Brush Script | Classic Sans Serif | Classic Serif Font | Formal Script | Integrated Font | Mixed Font | Modern Sans Serif | Modern Script | Modern Serif | Monogram | Signature Style Script | Vintage | Western Font
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Why Choose EQ?

Words can not express the level of passion we have for creating these logos, nor the connection we develop with the people behind the brands they represent. We do only one thing, and we strive to be the best in the world at the one thing we do.

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