The majority of people imagine a responsive logo design when they are to picture a horse business. If an equestrian logo is sufficient, then the customers will be able to pick it out amongst any equine business. This is where the responsive logo design concept begins. These were initially thought to be a design trend, and responsive logos seem more like a practical necessity and less like a fad. Nowadays, it is possible to stick your logo in more places than ever before.
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What is a responsive logo?
A responsive logo is known to be the one whose design elements vary slightly, as it depends on the device and the size of the screen that they are displayed on without sacrificing brand identity. The design elements in question might be business names, icons, colors, slogans, outlines, backgrounds, and other details.
Usually, the most complex and intricate design happens on the larger desktop screens, whereas the designers create simpler and smaller options for mobile users. With a responsive logo, you can maintain visual consistency in any environment, as consistency is critical to developing customer loyalty and brand familiarity.
How to create a responsive logo?
One may not easily learn to create responsive logos overnight. You have to keep in mind a few essential rules if you like to explore the responsive logo design benefits.
- Design for simplicity
The traditional or non-responsive logos may be complicated, as many include specific fonts, styles, and even a strapline that may appear underneath the logo. However, the key to success is simplicity when it comes to the responsive logo design. Designing for simplicity means to scrutinize the brand mark and to remove anything that may not be necessary.
- Focus on adaptability
Good designers are aware of how important it is to invest in versatile designs that can stand the test of time. When it comes to creating responsive logos, the designers typically focus on legibility and quality and how the image will be transformed from one screen to another.
- Find new ways to declutter
Trying to keep the original brand mark that the companies don't miss out on recognition or awareness is among the biggest mistakes they make in responsive logo design. Finding out what elements can make the mark recognizable and then using them in unique ways can be the key to success.
Examples of responsive logos
- Bang and Olufsen
This is a very well-known Danish brand and is dedicated to high-quality manufacturing and technology. When you see the Bang and Olufsen logo, you can get the brand name and the company mark in a single extended image. The logo becomes aligned vertically, and any unnecessary features of the brand are removed when the size of the screen is reduced.
Kodak is a company that is entirely aware of how to alter the logo to make it responsive. Kodak Film is among the most elaborate versions of the Kodak logo and a distinct image that can convey the iconic 'K' and the camera shape. Many aspects of the Kodak logo start to disappear when you move from the larger screen to the smaller one.
The Heineken logo is a bit complicated brank mark. The image has an attractive scroll with the Heineken name written across the top, alongside some intricate patterns. There is also a Heineken star that is well-known. Heineken removed different elements from its image, starting with the designs and text, and all of this is done to create a responsive logo.
Get a Responsive logo design with EQ Graphics
At EQ Graphics, our expert logo designers will not only make you an excellent logo, but your logo would also have multiple variations. We make sure that marketing your business is professional and scalable to keep up with the current trends. This is the reason why EQ Graphics makes responsive logos for those who need them, as our qualified individuals will be ready to take you through the entire process.
Why Choose EQ Graphics for your Responsive Logo Design?
The official equine artists EQ Graphics specialize in designing unique and original custom vector logos for horse businesses around the world. Our entire company is dedicated to creating authentic luxury horse logos and branding for all types of equestrian entrepreneurs, while providing our customers with insightful marketing ideas and inspiration for growing your horse business. Whether your equine business is located in the United States or abroad, EQ’s hand-drawn line art and design styles are sought after internationally. Every detail from the fonts an artist chooses, to the colors of the final design are meticulously crafted to bring you the best possible brand identity.