The shape and design of your logo speak volumes about your brand and your business as a whole. One of the most iconic shapes being a square logo design. Because of their versatility, square logos represent organization, strength, discipline, and reliability. This is the reason why square like shapes can have a powerful psychological effect on an audience.
The Psychology behind square logo designs
Different shapes represent different character traits, and therefore, it is crucial to understand the psychology of logo styles before you delve into a square logo design. Circles represent a feeling of completion, wholeness, and harmony. In contrast, triangles give off different meanings in the direction they are pointed to and represent power, force, instability, and even decline.
Squares are known to be powerful shapes that can represent original feelings and ideas, stability, robustness, reliability, and a sense of order. These are the excellent characteristics associated with your brand, although you would want to make sure that these traits are related to the things that your brand offers.
It would be great if you don't start thinking that your entire design must be a square logo. You can incorporate icons related to your business inside your square logo design. It can be an excellent way to create positive feelings among your viewers about your brand.
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Tips for designing a square logo design
Several industries that use a square logo design show how versatile this logo design can be. The following are the tips that one can take into consideration when designing the square logo.
- Wordmark, icon, or monogram?
Though it depends on your brand name’s length, you may consider shortening your logo to just the initials; otherwise, it may become quite hard to fit into a square. If you plan to lean toward a wordmark logo, you must experiment with different abstract square icons to create something unique that will make you stand out from the crowd.
- Choosing colors does matter
The majority of businesses fill the square with color, but you don't have to do that. You can leave an outline around the square and fill it with white space so that you can have a minimalist and clean look. But if you like to make an eye-gripping logo, you can fill the square with a bold color.
- You have to investigate the competition
Your business will face stiff competition in most industries, as others might have established themselves way before you. You can look for your logo design competitors' history and see what they have kept and changed. By looking at how the logo of a company has developed, you will learn a lot.
Best Square logo designs made by EQ Graphics
A square represents stability, integrity, and structure, and that is why you will find a square logo design in broadcasting organizations, security technology, and even social platforms. To give an edge over your competitors, an expert logo designer by EQ graphics will turn this four-sided and exact shape into a design that will be grabbing attention.
Why Choose EQ Graphics?
The official equine artists EQ Graphics specialize in designing unique and original custom vector logos for horse businesses around the world. Our entire company is dedicated to creating authentic luxury horse logos and branding for all types of equestrian entrepreneurs while providing our customers with insightful marketing ideas and inspiration for growing your horse business. Whether your equine business is located in the United States or abroad, EQ’s hand-drawn line art and design styles are sought after internationally. Every detail from the fonts an artist chooses, to the colors of the final design is meticulously crafted to bring you the best possible brand identity.