Typography Logo Design
It can be challenging to achieve a well-designed logo because it can be a combination of art and business. If a typographic logo design is utilized wisely, it can undoubtedly bring the desired balance between the two. Though a typographic logo design seems to be the least creative and simple designs, they are not that simple. Only an innovative and professional approach can not only make your brand trusted and loved but also memorable.
What is a Typographic logo?
A typographic logo design is also known as wordmarks, are made entirely from type. People think that this particular logo design doesn't require any skills, but a few questions the horse logo designer has to address, which include the equine client and the target audience's requirements.
While it may seem relatively straightforward to use the individual equestrian or the company name on the logo, but the typography needs to be of a high standard and has to be very mature. Good typography comes by choosing a suitable typeface and by looking afterword and letter spacing. One should also consider letterforms for their shape and legibility.
Essential typographic logo design tips
- Know your brand
You have to immerse yourself into a business essence before you get down to the design. It is crucial to know your brand and the value that it can drive to the customers than knowing the competition. You also have to think about the message you want to deliver, the emotions, and what ideas can make your customers turn to your service.
- Know the audience
Knowing your audience is another critical step because there is a big difference between what you are trying to get through your brand and what your audiences expect to get. You need to know who your audience is, where they may see your typographic logo design, and they will be able to understand your message or not.
- You should know the visual basics
By deeply understanding your brand and research results, you have to make a few choices regarding your logo's look. Fonts are essential, as there are hundreds of available fonts, which can be difficult for a designer to choose a suitable one. A few basic fonts are Serif, Sans Serif, Script type, and Decorative.
- Make sure your logo is versatile
The logos can be designed in vector applications. You can specify the logotype colors to ensure that these colors are produced the right way once you print your typographic logo. Also, make sure that your logo is created in a single color, i.e., black or white, and still recognize it.
- Beware of the design mistakes
Many top companies use one font and color for a good reason. When you use more fonts, your logo may start to look messier. One can use a maximum of two fonts if they are different for the company's name and slogan. Keep in mind that most trendy fonts are short-lived, and to solve a creative problem, imitating is considered an easy way. Your logo reflects your business, so if it looks like someone else’s logo, your business may lose its credibility.
EQ Graphics typographic logo designs
Many people have misconceptions that typographic logo designs are pretty fonts typed out and saved as a logo. The reality is that a typographic logo requires creativity. When designing this type of logo, EQ Graphics makes sure that the right typeface, kerning, tracking, and individual letterforms are selected so that we can create a unique custom design for you.
Why Choose EQ Graphics for your Typographic Logo Design?
The official equine artists EQ Graphics specialize in designing unique and original custom vector logos for horse businesses around the world. Our entire company is dedicated to creating authentic luxury horse logos and branding for all types of equestrian entrepreneurs, while providing our customers with insightful marketing ideas and inspiration for growing your horse business. Whether your equine business is located in the United States or abroad, EQ’s hand-drawn line art and design styles are sought after internationally. Every detail from the fonts an artist chooses, to the colors of the final design are meticulously crafted to bring you the best possible brand identity.