True Partner Saddlery of Canton, Georgia, makes custom fit endurance, trail, western, and Wade Tree saddles that are designed for the unique conformation of every individual horse whose owner reaches out to them. They strive to improve the horse and rider relationship through the increased comfort and mobility a correctly fitted saddle provides, as well as help equestrians reach their competitive goals.
Our artists’ goal for this custom illustration was to create a western cowboy logo aesthetic while highlighting the connection between horse and rider. The simple, poignant line art design features a cowboy with face downturned and the horse’s head laid over his shoulder. Vintage letterpress adds to the rustic feel of the abstract art while maintaining clarity in the vector style design. True Partner’s custom brand identity is the perfect finishing touch to every custom saddle they manufacture.